Q Double Page Spread Analysis

25 Jan

The main feature on this double page spread is the artist Adam Ant; this is shown to the audience by having the largest text on the page being the headline, which says his name. This focuses the article on him and above the headline they use a pull quote, “NOBODY COULD HAVE STOPPED ME” this pull quote is written in the past tense and suggests he was successful in the past. Therefore, the primary audience of this double page spread would be people of an older age who know Adam Ant from, as it says in the body text, ‘back in the early 80’s’, however this could appeal to the younger generation who are interested in music and what to know who he is. Above the headline and pull quote is a small banner which says ‘The Q INTERVIEW’ which uses the Q logo, this makes the reader feel the interview is only exclusive to Q magazine. As the word ‘The’ on the banner is in a serif font and ‘INTERVIEW’ is in a capitalised sans serif font, it makes the word interview stand out more making sure the reader knows the format of the double page spread.

There are two images in total on this double page spread, however the one on the right page is dominant as it is of a bigger size. The image is of Adam Ant with his arms slightly crossed but with one arm on his shoulder and the other on his chin, it could be argued this is similar the pose he used on the cover of his old album ‘Adam and The Ants – Prince Charming’, however as he is doing it a bit differently, you could argue it is because he isn’t the same as he used to be. The pose makes the audience able to see his arms which are covered in tattoos, this suggests he has a hard and strong character, but also can connote the genre of rock. He is wearing big silver rings and a chunky silver chain bracelet, the jewellery he is wearing suggests he is wealthy, but also connotes the genre of rock. Therefore, this image would appeal to an audience who is interested in the music genre of rock, however as it is of Adam Ant, people who knew of his old Britpop music would also appeal to the image as it creates enigma to them and they want to know how he has changed. The image is captioned by text which is inside the image, it says ‘Adam Ant today: “this is the best way I know of making a living, and doing it with grace”‘ the pull quote in the caption is used to give insight to the reader, however it doesn’t give everything away and makes the reader want to read on.

The other picture on the left page is of Adam Ant in the past, this is made clear by the caption ‘”Nobody can prepare you for that.” Adam Ant in his pomp, 1981’, this caption tells the audience when the picture is taken, it is conventional for a caption to tell you when or where an image was taken and who it is of and therefore makes the audience understand more about the context of the picture. It is also suggested that the picture was taken in the past, with the way it has white border around it, this creates the image to have a Polaroid picture look, creating a more authentic style, which appeals to a mature audience. Also, the image is diagonal and overlaps the bottom border, this makes it seem that it doesn’t belong with the content of the double page spread, compared to the other image which is in line. The image creates a scrapbook style to the page, which suggests to the audience it was taken in the past like pictures in a photo album and as it overlaps the border it also makes it feel like it has been placed on top of the double page spread not in a Q style, so suggests it belongs to another source.

The article uses a kicker on the top corner of the right page, which says ‘Q NOW’, the Q is in the same font as the logo reminding the reader of the magazine and the word ‘now’ suggests that this interview is new and modern. The kicker helps the audience navigate their way through the magazine, as it is in the corner and is used all the way through so when the reader flicks through the pages they know roughly when to stop. The article uses a pull quote, which is placed in the body text and overlapping the main image, the pull quote stands out as it is placed in front of a big red shape. The text of the pull quote is bold, resulting in it standing out more than the other texts used. The start of the body text uses a drop cap; this is where the first letter of the body text is made bigger than all the other letters. In this double page spread the first letter ‘A’ is made bigger, but changes it from the serif font the body text is, to a bold sans serif font, this is so it stands out and grabs the eye of the reader to read the rest of the text. The drop cap is also behind a black shape with a dotted texture; this highlights the drop cap more, but alternatively can suggest the genre of rock. The body text is in a serif font, as the serifs slow the eye of the reader down so they can take in the information more thoroughly; however the questions Q asks Adam Ant are written in a sans-serif font, this makes the body text less boring and creates a more modern feel to the interview.

The by line for the article is written underneath the headline in the centre, the names of the people who worked on the article are bold, while what they did in the article is not, this draws the audience’s attention to the names of the people who worked it, this could be to show they are the things which are most important in the by line, emphasising who the audience should credit. The baselines for the body text are all equal and the text remains the same size throughout, this creates a clean and sophisticated house style which Q are trying to maintain. The double page spread does not use a jumper to go onto the next page, but as it is the end of the article uses the Q logo at the end of the body text to signify the interview has finished. Each page includes four columns of body text, the text has equal kerning and leading sizes and each column is equal in width, this makes the double page spread look neater as it is in proportion. There is a big leading space between  the headline and the body text, however they use a black line with a by line in the middle to draw the two things apart and make them boxed off from each other, this develops the sophistication of the page which goes with Q’s house style. The lines used also stop before the end of the pages which creates an invisible border; this leaves space for the page number, Q logo and the issue month, this is part of the house style and helps the audience navigate through the magazine. The colours used in this double page spread are red, black and white, it is conventional to have a 3 coloured scheme, however these colours are consistent throughout the magazine and are used as part of the house style, this appeals to a more mature audience as it maintains a sophisticated theme.


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