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Evaluation question 7 (video)

2 May
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Evaluation question 6 (video)

1 May

Evaluation question 5 (video)

1 May

Evaluation question 4 (video)

1 May

Evaluation question 3 (video)

1 May

Evaluation

30 Apr

1.  In what ways does your media product use, develop or challenge forms and conventions of real media products?

In terms of my full magazines, my magazine is partly fulfilling conventions in some aspects, and avoids them in other ways. My genre that I chose was a Dance music magazine, the reason for my chosen genre were because in my market research when asked what type of celebrities my target audience enjoyed, mainly dance/electric artists were voted upon, through this evidence I chose my genre as I feel it was a genre that not many publishers distribute and held a substantial gap in the market, with a large target audience wanting this genre of magazine. Therefore I decided my magazine genre upon this judgement.

On my front cover I I have used a striking masthead, I chose this from the website ‘DaFront’ and I particularly chose this one as it is very unique and bold. This is conventional for my genre type, as in other magazines that I had analysed the masthead was a main part of the front cover. I have left this masthead in a matt black, which allows it to stand out against the grey background. And also does not take the light of the yellow and pink text below it.

In terms of my image, I have used a conventional route for this. The image is of a young girl, taken at a medium long shot. The model is posed as strong, yet feminine at the same time. The model is dressed in fairy revealing outfit, which sexualises her; this is conventional for my magazine type. The colours used on her face, such as pinks, and light pastels, feminise the model. This contrasted with the body language of the model, and the shot being purposely taken from below, to create a visual effect that the model is above makes it a very conventional image.

The colours used on the front cover are conventional too; the strong pink, blue and yellow infused with the dark black and grey background are familiar to Mixmag’s colour chose also. Therefore this colour range is surely conventional for my genre type. This proves my magazine to be competitive, with other leading magazines of my genre, as I have tried to comply with all conventions of my magazine genre chose.

My front cover does not necessarily challenge many conventions, although the layout of my front cover is fairly simple and minimalistic. This is not very conventional, as there is a lot of dead space, which doesn’t occur as much on dance magazines. Although I feel that this looks effective, and that the simplicity of the cover adds to the value of the magazine.

In terms of my magazines contents page, I have tried to keep it fairly conventional in terms of the image used. I have selected an image of two teenage females, looking fairly natural in a vibrant environment. This is can be seen as conventional as this type of image, is used frequently on contents pages from the likes of MixMag and Q magazine. This again increases the competition of my magazine.

The colours used are again fairly conventional, and follow my house style as well as be conventional to the genre. The colours present are, a white masthead, yellow, pink, all laid upon a grey background. This is complimented by the lime green staircase in the image, and the models outfits. This is conventional as it highlights the use of neon colours, which is conventional through my type f genre magazine.

The one major way that my contents page challenges conventions, is that again likewise to the front cover, the contents page is very simple. Minimal text, and one bold image, with one boost, an advertisement and the masthead along the top is all that the contents page holds. This is done because this follows my house style, of fairly being simple but effective.

Lastly my double page spread is conventional in some manner, but also challenges conventions in other ways too. my double page challenges conventions as the main body text is situated through the middle of the page, running horizontally across, while a range of images run horizontally across too. I was inspired by Mixmag, a magazine that I analysed in the earlier stages of this project. Although this is not entirely conventional, as it is a new way of presenting text. I feel that the challenge is a strong one, as mixmag did it perfectly; I feel that even though it’s a challenge of conventions, the new design is still very effective.

Although my double page spread is conventional in a manner that the main body text is all presented in vibrant colours. And the images are all full of a range of different colours, ranging from blues, pinks, greys, purples, reds, blacks, whites and many more through the backgrounds of the shots and the out fits that the models are presented in. this is conventional for my genre, as a range of colours are a major part of fulfilling the conventions.

My images, which in total are 8 that are presented on the double page spread are of models in there early twenties, either seeking club life and socialising through the shots, or indulging in music and dance through the shots. This is again, conventional as it highlights the social groups that the magazine is reaching out too.

2. How does your media product represent particular social groups?

In my magazines I have used a wide range of models to appear in my magazine. I have done this to show the diverse sector of music that I am representing. This may come across as non-conventional, but it leads to higher sales and a larger audience map as more potential buyers would spring from different backgrounds.

On my front cover the image used is of a tanned teenage girl, the shot is taken looking straight at the camera from the models perspective, at a long shot.  This is an conventional shot for my genre, the intensity of the shot, and the fact that the model is situated higher than the camera, creates the looking up to the model effect, which is conventional as if informs a higher status to the model.  This image is quite intimate and close up, even though the model is presented further back and higher, this is done to really to emphasis on her facial expression. Which is a fierce look, no smiles or weakness is shown through the models face, although the colouring of the image softens her, to make her more feminine towards a reader. This is conventional as women’s are generally feminised and presented with soft pastel colours, for example the minimal make up and soft blouse colour compliments this, also the convention of women being sexualised is also present, the model is dressed in a revealing low cut blouse which sexualises her appearance, but very subtlety. This contrast with the soft colours and striking strong facial face creates an abstract cover picture.

On the contents page, there is one main image that dominates the page. The image presents two young coloured girls, both from alter backgrounds pictured partying together. The models are presented in vibrant colourful clothing, showing maximum skin which again sexualises the women. This is conventional for a magazine of this type. The facial expressions are fairly natural, both models are presented to be smiling and enjoying themselves. The shot is taken from below them, at a  low angel shot is used to show that the models are above and at the top, showing that they have reached a level of prestige that the reader would look up to as a role model or want to seek the fun that the models are posed as to be having. The models are dressed and photographed to show happiness and fun nature that the reader would crave and inspire to feel after reading the magazine. This is entirely conventional for my genre of magazine.

All the images presented on the double page are fairly presenting the same method, all taken through low angle and front on shots to show strength and a higher level of life. All models are dressed in formatted revealing outfits and faces full of attitude. This being very conventional for a Dance magazine. There’s more girls presented on the double page. As the magazine pushes towards more of a feminine audience. Although it still applies to the male market also.

The various types of text such as ‘century gothic’ and ‘comic sans MS’ are san serif attractive fonts, which would appeal to my target market. The large bold text creates a very clear, readable text for my target audience. As I’m appealing to a fairy youthful audience, who are generally interested in night life and seek that genre of music, I am aware that minimal text and generally more images would be more effective than more text and minimal pictures. I know this through my questionnaire results that resulted that my target audience proved that images are more important to my audience rather than text.

I have also included a wide range of colours. Such as various shades of pinks, and purples reflecting warmth into the magazine, infused with lime greens and strong yellows, which brighten out the page with the neon colours. All backgrounds are presented in dark a solid metallic colour, which brings out the neon colours of the text and images. This is significant as the colours I have selected are generally paired with my target audience. This colour scheme has ran through my images, layouts and text throughout my magazine.

The advertisement used in my magazine reflects my chosen social group. I have advertised various clubs, by having coupons presented on my contents page. This advertisement would attract my social groups age, therefore this reflects what they are interested in and would benefit from.

3. What kind of media institution might distribute your media product and why?

The publishers ‘Disco Mix Club’ is a founded successful publishing company, who publishes Mix Mag magazine, the first issue was released onto the market in February 1983. The founder being Tony Prince who’s Company concentrates mainly on dance fusion music, mainly focusing on House and Electric sounds around the world. The couple has teamed up with various companies, such as Virgin Records. The publishers also founded annual DMC World DJ Championships through the Mix Mag magazine. I would choose this publisher because the company seems appropriate for my magazine, judging from the history of the publishing company, looking at the past magazines projects, such as Mixmag show that the publisher would be suitable for my magazine.

4. Who would be the audience for your media product?

The target audience for my media magazine is young adults, aging from 16 to 28. I feel that this is the main age section that my dance club life magazine would appeal to, with the vibrant colours and club life experiences the magazine would best fit a young person who enjoys electric dance music and likes to socialize. Income and ethnicity is irrelevant, people from all different financial and ethical backgrounds would benefit from this magazine. In terms of primary and secondary target audiences, my primary audience is as i described before a late teenage to late twenties individual, who enjoys night life, ethnicity being irrelvent and income being average. Although my secondary audience would be younger teenagers, who would also maybe enjoy this magazine, they are not my intended audience but the magazine could still attract this audience.

5. How did you attract/address your audience?

As the target audiences are young people who are supposedly students or climbing the work ladder, low income results in minimal spare cash, so I’ve attracted this market by pricing my magazine at a reasonable price. Also the colours used throughout the magazine, are all vibrant and striking, which would attract a fun finding eye of a student. All the text used is snappy and short, which would attract teenagers who don’t want to endorse in long detailed reads. The text remaining very bold and eye catching would stand out and attract. I have layed boosts on the double page spread and contents page which would address the audience directly to purchase and enjoy the magazine.  Also all the models used are relatable for my target audience, the models reflecting my target audience.

6. What have you learnt about technologies from the process of contrasting the product?

While making my magazine i have learnt how to use Photoshop, i had never used it before and at first i found it challenging to learn how to use it effectively although i picked the basics of it up easily. In terms of photoshop, i have gained skills such as using layers, adding text,  improving images, using various tools buttons along the tool bar. I have also learnt how to use WordPress and how to edit posts and post links of my work online. I have also looked into InDesign although i found that although InDesign was easier, PhotoShop presented my work better and quicker.

7. Looking back on your preliminary, what do you feel you have learnt in the progression from it to the full product?

Looking back at my preliminary task, I feel that the made it easier to use the software the second time. Software’s such as Photoshop and InDesign and Word Press were all software’s that I was personally not familiar with, although when I used the following software’s when using my preliminary task made it easier for my actual magazine.

The use of interesting texts and images were tried out when I did my first task, it gave me the knowledge to understand how to layer, add images and text off different sites onto my PhotoShop window. The experience showed me how challenging and time consuming PhotoShop can be. I feel that the overall experience was worth it as it helped me a lot when I came round the make my real magazine.

In the preliminary task, i found it challenging to use Photoshop, layers and text adding was my weakness, and i feel that i cramped too much text onto my front cover. I feel that, this time round i have learnt from my past experience and kept the text minimal and simple as this in my opinion looks more effective and reflective of my chosen genre.

Also in my preliminary task, the use of colours was very feminine although i was trying to appeal to the unisex market. I feel that i have learnt from this, and on my second time around i have used a mix of colors, to make the magazine appealing to both sexes.

Evaluation question 2 (video)

30 Apr