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Question 6 evaluation

1 May

Question 7 evaluation

1 May

 

Q7

I feel as though the preliminary task enabled me to broaden my understanding of tools on Photoshop, making it easier to make changes that would benefit me when creating my own magazine. The stroke tool is an element of Photoshop I learnt how to perform, which I then used for the main cover line of the front cover of the ‘Magachump’ student magazine. Although I didn’t use the tool for my final magazine itself I felt it was particularly beneficial as it lead me to learn how to use other tools that I could use for my music magazine such as gradient tools which I then went on to use on the footer of my double page spread.

When creating the college magazine for the preliminary task I was also able to experiment with camera angles and camera shots which benefited me greatly when it came to taking images for my music magazine as I felt confident enough to experiment with different modes of address and I was also able to use both high and low angled shots as I was comfortable with the camera I was working with and the different settings.

The layout of the front cover of the college magazine is entirely different to my final magazine. The overall look is incredibly busy and cluttered whereas I produced a minimalistic music magazine. I decided to create a busy and cluttered college magazine to ensure it suits the content and additionally, I felt it would be best to create an entirely different layout style on the preliminary task to ensure I had enough on the page to experiment with different tools that I could perhaps use for my music magazine. In terms of layout of both the preliminary task contents page and the music magazine’s contents pages, they both have similar elements incorporated within them such as the larger numbers I have used to caption the images and the way in which the images have been placed into a column, developing magazine conventions.

In the process of the preliminary task I was also able to think in depth about target audiences as it is an important element to think about particularly when creating a student magazine. This therefore lead me to think consistently about my target audience when producing my music magazine, which ensured that I had a sense of fluidity through the magazine as I included different aspects that would appeal to both my primary and secondary audience on each page.

Question 6 evaluation

28 Apr

 

Q6

Throughout this project I have learnt a significant amount about technology both through constructing the product and also through presenting my work onto a blog in a clear and concise way.

When creating the magazine itself I used Photoshop on an apple mac which provided me with an easy way of navigating through tools and other options more so than If I was using a pc as I felt it was easier to get to grips with the commands and tools on a mac than when I had used a pc in previous years creating magazines. When starting the construction of my magazine I was unclear on how many of the tools on photoshop should be used effectively however as I became more comfortable with the programme I was able to research the tools and ensure I could use them to my advantage well. An example of a tool I frequently used was the clone stamp tool as it ensured that my images had a clear background, effectively making the image stand out and appear more striking against the rest of the text on the page as it had no background objects to contend with in the shot. As well as this I have learnt a lot about other photoshop tools and how they should be used through the tutorials I researched through the planning stages of creating the magazine. By watching tutorials I learnt how to clear blemishes that images may have by using tools such as the spot healing tool brush and also the eye dropper tool to pick out specific colours to ensure that no patchiness occurred on any of the images. I used these tools on my preliminary task more so than on my final music magazine however I am pleased I learnt how to use them effectively as I feel they could significantly benefit my work in the future.

As well as using technology to create my magazine I have used technology to digitally post my work on WordPress. This blog has been extremely useful throughout the duration of the project as all my work is in one place that I can access at any time rather than having loose sheets that can get lost easily. Being able to access the coursework resources from the blog has also been helpful as model examples of past work has been posted here to provide a guidance as to what should be included in different pieces of work. I feel as though using digital web storage is a good way to both present and store work as it ensures that no work is lost and also ensures that deadlines are met.

Question 5 evaluation

24 Apr

 

Q5

I have tried to include many techniques that I have learnt through the process of this project to attract my audience. I feel as though the most significant way I have done this is through the choice of images. Although I have used little direct address across all images used in the magazine, each connote a sense of mystery that would immediately provoke all audiences to be interested in what the magazine has to include due to both the anachronistic use of mise on scene and also how each person is portrayed within the shots. The image on my double page spread uses anachronistic mise en scene, contrasting both old and new technology and combines it together with a funeral- like theme to illustrate the content of the article. Direct address has not been used with this image as I wanted the audience to merely see the person in the image as a way of illustrating the content of the article rather than being the main focus as the article itself talks about how time has moved forward and how vinyl has seemingly been wiped out due to new technology and new music genres. I feel as though this page would appeal to both my primary and secondary audience however the secondary audience of 25+ may be able to indentify aspects that they can relate to  more so than my primary audience of 18-25 year olds.

On the contents page of my magazine I have tried to appeal to my primary audience as the image represents a hedonistic lifestyle, similarly to the image on this particular mixmag issue whereby DJ Solomun represents the hedonistic and rebellious life style of young people. As well as this, as there is a girl in the image it breaks away from the typical assumption that electronic music producers are predominantly male. For this reason I haven’t included any pictures of males despite initial ideas of producing a double page spread on a male artist as I wanted my magazine to completely break away from this assumption. However, to attract a male audience I have used dark and neutral colours and used colloquial language to ensure that males would be interested in the magazine as well as females.

As well as through the use of images I have tried to address my audience through the content of text throughout the magazine. On the front cover I feel as though the cover lines appeal to both my primary and secondary audience as the main story would immediately appeal to both audiences and as well as this the two smaller cover lines I feel would also appeal to both audiences as they mention new upcoming artists. To enjoy reading my magazine the audience may have to have a vague knowledge of existing artists mentioned on the double page spread, my primary audience would have this knowledge, as the artists mentioned are popular artists within the electronic music genre. However, my secondary audience may not be aware of these artists therefore my double page spread would provide them with new information that would interest them. Uses and gratification methods have been used here as my secondary audience would be gaining knowledge. Despite perhaps not being aware of the artists mentioned on this page the secondary audience may arguably have more of an awareness of how vinyl is played, how it sounds and how it works therefore in some ways the primary audience may be gaining knowledge in different ways to the secondary audience. Due to the technology element to the magazine the magazine would primarily be to inform the audience both in terms of new and old technology however the main function of the magazine is to entertain. There may also be an element of escapism within the content of the magazine due to the mention of the clubbing lifestyle and the fashion part of the magazine, similarly to the way in which mixmag uses escapism throughout their magazine.

On the magazines website echo.co.uk there would be links to the tracks mentioned on the page, forming links between the magazine and the website itself. The language on the contents page however arguably may appeal more so to the primary audience due to the content it holds such as the mention of holidays that those within the primary audience may be thinking about and also the fashion element of the magazine would appeal to the younger audience. However, I have also ensured I have kept my secondary audience in mind and talked about the way in which electronic music is moving forward and how it is predicted to dominate the industry.

As previously mentioned, the double page spread about vinyl could be said to appeal to the secondary audience more so than the primary audience in terms of the context and the artists mentioned within the article such as David Bowie however to ensure that all audiences would be interested in the article I have used a younger person as a fictional artist being interviewed about the death of vinyl and also used a younger person within the images to ensure that the primary audience would also be interested in the article as they can perhaps relate to the article more so than if it was an older person being interviewed.

The last way that I have tried to attract my audience is through the use of cross media including a web address shown on all pages of the magazine. On this website there would be both a digital version of echo magazine and would provide the audience with extra information not included within the magazine and could perhaps link to other offers and subscriptions that both the primary and secondary audience would be interested in. I feel as though the primary audience for my magazine would perhaps use the website more so than my secondary audience as they would perhaps be more familiar with digital technology and may prefer reading information here than through a magazine.

Question 4 evaluation

24 Apr

 

Q4

The primary audience for my magazine would be young adults of 18-25. This is because those younger than 25 would be familiar with newer technology used today particularly within the electronic music genre and therefore can relate to the content within the article. However those 25+ would also be interested in elements of the magazine such as the theme of vinyl as they may have more awareness as to how it is played and how it sounds etc. The magazine isn’t gender specific as I feel I have included elements that would appeal to both males and females by using a neutral colour scheme and a house style that doesn’t relate to a specific gender. As well as this, I have ensured that the language within the magazine isn’t gender specific as I have tried to use language that would appeal to all audiences. There would not be a specific ethnic group that my magazine would appeal to; this is because the electronic music genre is incredibly varied in terms of artists and producers. However, as there is often an assumption that electronic music producers are white males I have completely contrasted this by photographing a female of mixed ethnicity to try and contrast typical assumptions. My magazine has been priced slightly higher than other magazines at £6.50. Although it is highly expensive I have done this to ensure print quality and to pitch the magazine at an audience that doesn’t mind paying extra for a rare magazine, as there are few electronic music magazines. This is something I found out when researching magazines to write textual analyses in the planning stages of this project. 18-25 year olds would primarily purchase my magazine, as they would have the disposable income to spend on my monthly magazine. Similarly, the secondary audience of 25+ that fall into a middle class bracket would also be part of the audience for my media product, as again, they would have the disposable income to invest in the magazine.

Question 3 Evaluation

17 Apr

Q3

Trap magazine, a magazine I analyzed during the planning stages of this project works independently as it is distributed digitally on trapmagazine.co.uk. Here, readers can access many different issues of the magazine in one place in an easy and accessible way as well as extra content. They digitally distribute their magazine because Trap magazine appeals to a niche audience as they promote a highly specific genre of music, which is predominantly heard about and promoted digitally rather than manually through paper magazines found in shops. Another method of distribution could be if I self-published as a proprietor, similar to a magazine like Dazed and Confused. I would also consider an indie publisher like Vice because they publish magazines such as ID and Vice which target a similar demographic to mine but don’t have a music title. They also have a strong web and social media presence, which supports my earlier ideas about new media distribution. Although a small company would distribute my magazine, Youtube advertisements and pop up ads for ‘echo’ would help my target audience gain awareness of the magazine and encourage them to read the magazine.

Question 2 Evaluation

17 Apr

Q2

My magazine is primarily aimed at an older teenage audience of 18-25 that are interested in new, less commercial music that perhaps wouldn’t be found in the charts. The type of person that would typically read an electronic music magazine like ‘echo’ would have an independent fashion sense and perhaps wouldn’t be as interested in the mainstream clubbing lifestyle but more of the underground scene. For this reason, I have included images of people of this age demonstrating this lifestyle by smoking to represent these social groups to ensure my audience will be interested in the magazine as they can relate to both the content and the images. Within the genre I was working with it is often assumed that electronic music producers are white males. Therefore, I have ensured that I photographed people that completely contrast this assumption, creating countertypes to guarantee that my magazine represents and attracts a wide variety of social groups. By using different camera angles I have portrayed older teenagers as somewhat superior which represents the primary audience’s social group in a positive way thus appealing to an audience. As well as this, as the artist mentioned throughout the magazine is a young adult portrayed in a positive and unique way, similarly to the audience in terms of their age and the casual clothing they are wearing on both the contents page and front cover images. Within these images they aren’t presented in a way that an audience would aspire to look like them almost in a fantasy/idealised way which is the case for many magazines but instead an audience could perhaps relate to them in some ways.

 

As the content of the article is another factor to consider when attracting an audience I have ensured that the content represents social groups by using colloquial language and includes information to represent the lifestyle of social groups that the primary audience would be interested in. In the same way I have also made sure that the language within the magazine would appeal to my secondary audience of males and females 25+, and represents these social groups through the mention of artists they would be familiar with. This has been done by carrying out the theme of vinyl across all pages of the magazine both through the content and also by using varied shots of vinyl portrayed in different ways. Those 25 and above would arguably be more interested in the upcoming artists in the genre more so than the fashion and lifestyle element of the magazine therefore I have ensured I have struck a balance between what both audiences would be interested in reading about and how these groups would be represented.